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Fundraising Headlines Sometimes Hide the Truth for Small Organizations

A recent study of giving levels by Blackbaud Index of Charitable Giving heralded a 1.4 percent increase in charitable giving, which brought it even with pre-recession levels. We winced when we saw the headline “Fundraising Returns to Pre-Recession Levels” and could just imagine executives and boards all over the country asking themselves, “What are we doing wrong? Why are we still hurting?” The reality is that the headline hid the tiny fact that, for smaller organizations with budgets less than $1 million, revenues continued to decrease—declining 2.5 percent over a three-month period that ended in November…

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