Resource

Infographics for Outreach, Advocacy and Marketing: From Data to Design
A new report from Idealware

Infographics–essentially any combination of information and image used to tell a story by visually representing data–help us make sense of all the data we’re tracking and share the conclusions we draw with others. Sometimes an infographic can present your argument in a more appropriate way than a report, an email, or other written communications.

Idealware’s report Infographics for Outreach, Advocacy and Marketing: From Data to Design is a guide to help you think through the process of understanding and creating them. It covers what defines an infographic and help you create one that presents your data in a compelling and easy-to-understand way. It also includes a number of examples of infographics, both good and bad–including popular memes involving Grumpy Cat and Ryan Gosling–to make the point clear.

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